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Cognitive biases & nudge evidence // Independent reference

Behavioral Economics Lab

An independent, citable reference on behavioral economics: 30 cognitive biases explained, 7 empirical findings on nudges and decisions, and 43 research summaries, each linked to its source.

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View all 30 biases
Decision Architecture

Framing Effect

Drawing different conclusions from the same information depending on how that information is presented or contextualized.

Framing Effect: definition & examples
Risk & Loss

Loss Aversion

The psychological tendency to feel the pain of a loss more strongly than the pleasure of an equivalent gain — by most estimates roughly twice as strongly.

Loss Aversion: definition & examples
Social Influence

Social Proof

The phenomenon where people look to the behavior of others to guide their own decisions, especially in ambiguous situations.

Social Proof: definition & examples
Decision Architecture

Anchoring Bias

The disproportionate reliance on the first piece of information encountered (the 'anchor') when making subsequent judgments or estimations.

Anchoring Bias: definition & examples